Transitioning Leadership at Twiga Foods

Twiga Foods, a prominent B2B e-commerce startup in Kenya, is undergoing a significant leadership transition with the appointment of Charles Ballard as its new CEO. This move comes four months after the departure of founder and former CEO Peter Njonjo, signaling a new era for the company.

Charles Ballard's Background and Experience

Charles Ballard joins Twiga Foods from Jumia Kenya, where he served as CEO since April 2023. With a career spanning over 15 years, including nine years in the Kenyan market, Ballard brings extensive experience in e-commerce, retail, and financial services to his new role. His tenure at Jumia saw him lead the company's transformation towards profitability, showcasing his operational acumen and entrepreneurial drive.

Njonjo's departure marked the end of a challenging period for Twiga Foods, characterized by operational issues such as delayed payments, layoffs, and legal disputes. However, with these challenges now in the past, Twiga looks ahead to a new chapter under Ballard's leadership. The company aims to leverage his expertise to overcome past setbacks and drive sustainable growth.

Twiga's Expectations for Ballard's Leadership

Hein Pretorius, Chairman of the Twiga board, expressed confidence in Ballard's ability to lead the company into its next phase of success. With his deep understanding of the Kenyan e-commerce and retail landscape, coupled with a track record of operational excellence, Ballard is poised to guide Twiga Foods towards new heights.

Embracing Change and Opportunity

As Twiga Foods embarks on this leadership transition, it embraces the opportunity for renewal and growth. With Charles Ballard at the helm, the company looks forward to charting a course towards sustained profitability and market leadership in Kenya's dynamic e-commerce sector.