Discovering the Red City's Hospitality Landscape
Marrakech, known for its vibrant culture, historical allure, and as a sought-after tourist destination, is set to witness the addition of two distinctive properties from lodging operator Ascott Limited. As part of Ascott's strategic expansion plans in North Africa, Ascott Hivernage Marrakech and The Unlimited Collection Hotel Marrakech are poised to make their mark on the city's hospitality scene.
Ascott's Vision for North Africa
The unveiling of plans to introduce these two new brands reflects Ascott Limited's commitment to expanding its presence in the dynamic North African market. With an ambitious pipeline that includes properties in Casablanca set to open in 2025, the Marrakech expansion adds significant momentum to Ascott's regional growth strategy.
Ascott Hivernage Marrakech
Ascott Hivernage Marrakech, comprising 100 elegantly designed units, will offer a range of accommodations, including studios, one-bedroom, and two-bedroom apartments. The property is not just about lodgings; it's an experience. With facilities like a fully equipped gym, swimming pool, meeting rooms, and a contemporary restaurant boasting views of the city and the Atlas Mountains, Ascott Hivernage Marrakech is poised to redefine luxury living.
Access to Business and Leisure Hubs
Situated in Marrakech's Hivernage district, the property strategically offers proximity to the Palais des Congres conference center. This makes it an ideal choice for both business and leisure travelers, providing seamless access to the business district and popular attractions such as Jamaa el Fna Square and the old Medina.
Embracing Marrakech's Essence
In the Gueliz neighborhood, The Unlimited Collection Hotel Marrakech aims to immerse guests in an authentic "Red City" experience. Boasting 90 rooms and suites, the hotel invites visitors to explore Marrakech's cultural offerings, fashion boutiques, art galleries, and local energy. It's not just a stay; it's an opportunity to absorb the vibrant spirit of Marrakech.
Ascott's Regional Commitment
Vincent Miccolis, Managing Director at The Ascott Limited, expressed enthusiasm about the expansion into North Africa. He sees it as a strategic milestone in their commitment to providing world-class serviced residences and hotels across key destinations in the region. Ascott Limited anticipates contributing to the flourishing regional hospitality sector while creating exceptional experiences for its guests.
Growing Demand: Marrakech as a Hub for Travelers
Marrakech's status as a popular tourist destination, coupled with its growing appeal to both leisure and business travelers, has resulted in an increased demand for quality accommodation. Ascott Limited's strategic entry into Marrakech not only meets this demand but also sets the stage for elevating the city's hospitality landscape.
Ascott Limited's expansion into Marrakech represents a fusion of luxury, strategic vision, and a commitment to delivering unparalleled experiences. As these two new properties grace Marrakech's skyline, they carry with them the promise of redefining hospitality in the heart of the Red City.