Introduction
Hala, the Dubai-based ride-hailing taxi solution, is set to enter the Egyptian market through a strategic partnership with MwaslaTech, a prominent provider of smart transport and shared mobility solutions. This move marks Hala's first venture outside the UAE, signaling its ambitious expansion into the MENAT region.
Memorandum of Understanding Signed
The partnership was formalized with the signing of a Memorandum of Understanding (MoU) at Hala’s Dubai headquarters. The signing ceremony was attended by senior executives from both companies, including Khaled Nuseibeh, CEO of Hala, and Yasser Sedky, CEO of MwaslaTech.
Exploring New Opportunities
As part of the agreement, Hala will explore opportunities in Egypt's New Administrative Capital (NAC) and other cities. The NAC, a pioneering city project located east of Cairo, has been under construction since 2015. Hala aims to introduce cutting-edge solutions and leverage advanced technologies to enhance the travel experience for its customers in Egypt.
Hala's Ambitious Expansion
Khaled Nuseibeh, CEO of Hala, expressed his enthusiasm for this new venture, stating, “This is a proud moment for all of us at Hala as we pursue new and exciting opportunities beyond the UAE for the first time and commence our ambitious expansion into the MENAT region. We are pleased to partner with a trusted industry leader, MwaslaTech, for this pivotal next step in our growth journey. Our experience and reputation for reliability in the UAE will enable us to deliver first-rate transportation solutions in Egypt. We are dedicated to delivering the same high standard of service excellence and innovation into this new market.”
Revolutionizing Transportation in the UAE
Since its launch in 2019, Hala has revolutionized transportation across Dubai and Ras Al Khaimah in the UAE. By focusing on reliability and enhancing the customer experience, Hala has transformed how residents and visitors incorporate e-hail services into their daily commute. In Q1 2024, Hala saw a 20% growth in new users signing up for the service compared to the same period last year.
Innovative Solutions and Customer Experience
Hala collaborates with key partners to provide innovations that improve daily life, such as the introduction of in-car digital screens. To ensure Captains receive constant technical support and continuous learning, Hala has trained over 2,577 Captains since January 2024. Known for convenience and efficiency, Hala consistently meets the needs of its customers, providing a seamless travel experience. Through its expansion into Egypt, Hala aims to replicate and build upon its success in the UAE.
MwaslaTech's Commitment
Yasser Sedky, CEO of MwaslaTech, commented on the collaboration, “Partnering with Hala is a proud moment for us, leveraging our deep experience in Egypt’s public transport to launch an innovative taxi service. This initiative combines e-hailing with street-hailing, building on our proven track record in smart transport solutions tailored for Egyptian commuters. We’re set to redefine mobility standards and eagerly anticipate transforming Egypt’s transport sector alongside Hala.”
Collaborative Efforts for Success
Understanding the importance of collaboration, Hala will work closely with both government and private stakeholders in Egypt to ensure it effectively addresses the unique transportation needs of Cairo commuters.
