A Strategic Move
Safaricom, a leading telecom company in Kenya, has unveiled a groundbreaking initiative titled "Grow with Safaricom Business." This engagement platform is specifically tailored to empower Micro, Small, and Medium-sized Enterprises (MSMEs) across the country.
Fostering Collaboration: A Space for Exchange
The primary objective of "Grow with Safaricom Business" is to create a conducive environment for Kenyan MSMEs to exchange information and collaborate on pivotal developments within the digital economy. Through this platform, businesses will have the opportunity to connect, learn, and grow together.
Knowledge-Sharing Workshops and Seminars
Central to the initiative are a series of workshops and seminars scheduled throughout the year. These events serve as a forum for MSMEs to delve into discussions on leveraging digital technology to expand market reach, optimize operations, and establish a robust internet brand presence.
Exploring Key Topics
Topics covered during these sessions include cloud solutions, cyber security, internet for businesses, internet of things, and leveraging M-Pesa for Business. Experts will provide insights into regulatory requirements, ensuring compliance, and fostering long-term growth.
Safaricom's Commitment to MSMEs
Cynthia Kropac, Safaricom's Chief Enterprise Business Officer, emphasizes the company's recognition of the vital role MSMEs play in driving economic growth in Kenya. The "Grow with Safaricom Business" series is strategically designed to equip MSMEs with the necessary knowledge and skills to navigate challenges in the digital landscape.
Building for the Future
Kropac envisions expanding the series to provide MSMEs with broader access to Safaricom's extensive network, expertise, and commitment to innovation. By empowering businesses to thrive in the digital era, Safaricom aims to contribute to the sustainable growth and prosperity of Kenya's entrepreneurial ecosystem.
