Elevating Online Credibility
Tappi, an innovative digital commerce SaaS solution tailored for Africa's MSMEs, has forged a strategic partnership with the Kenya National Chamber of Commerce and Industry (KNCCI). This collaboration aims to enhance online credibility and identity for KNCCI's extensive network of over 30,000 business members, with a special focus on empowering women-led enterprises. As Kenya's MSMEs continue to play a pivotal role in the economy, this initiative represents a significant step towards driving online success for these businesses.
Customized Digital Services for KNCCI Members
Under the Memorandum of Understanding, KNCCI members will gain access to Tappi's digital services for a monthly fee of KSH500. This includes the creation of a business landing page on Tappi's platform featuring the KNCCI logo, integration of 50 customer reviews across various channels, and the ability to send 250 text marketing messages directly to customers. Leveraging Tappi's cutting-edge SaaS solutions, KNCCI members will also benefit from the rapid generation of SEO-optimized websites tailored to their specific needs and target audience.
Empowering MSMEs with Digital Tools
Kenfield Griffith, CEO and Co-founder of Tappi, emphasizes the importance of partnering with KNCCI to empower MSMEs effectively. With KNCCI's extensive network and deep understanding of Kenyan businesses' pain points, Tappi is well-positioned to drive significant change. The initiative, aptly named "Sukuma Biz," aims to equip MSMEs, particularly women-led businesses, with the digital tools needed to thrive in Kenya's economy.
Unlocking Growth Opportunities
Dr. James Mwaura, Nairobi County Chairman of KNCCI, underscores the potential impact of this partnership on MSMEs across all sectors in Kenya. By enhancing their online presence and visibility, businesses can attract international partners and investors, leading to collaboration, trade, and growth. This increased visibility and credibility will not only drive Kenya's economy forward but also position MSMEs for success in the global marketplace.
Driving Economic Growth
As Tappi and KNCCI join forces to empower MSMEs with digital solutions, they pave the way for a brighter future for Kenyan businesses. By leveraging technology to enhance online credibility and visibility, these initiatives play a crucial role in driving economic growth and fostering a thriving entrepreneurial ecosystem in Kenya.
