Introduction
In a move that underscores their shared vision for advancing financial inclusion, Fawry, a leader in electronic payments and banking technology, has partnered with Bel Egypt, the renowned dairy producer behind brands such as “La Vache Qui Rit” and “Kiri.” The two companies have signed a strategic cooperation agreement to provide digital financing solutions for retailers under Bel Egypt’s loyalty program, “Enaya.”
A Milestone in Retailers' Digital Transformation
This partnership represents a key milestone in supporting the digital transformation of small retailers across Egypt. It comes at a time when businesses are facing economic challenges, and the need for efficient financial management is critical. Leveraging its extensive fintech expertise, Fawry will provide innovative financing solutions designed to help retailers manage operations and grow their businesses more effectively. This collaboration highlights both companies’ commitment to empowering small retailers and strengthening their role in Egypt’s economy.
Enabling Access to Financing for Retailers Nationwide
Bel Egypt, a leading force in the dairy industry, remains dedicated to the sustainability and long-term success of its retail partners. Through the “Enaya” program, the company aims to reach 25,000 retailers across all of Egypt's governorates over the next five years. With a budget of EGP 60 million allocated to this initiative, each retailer participating in the program will have access to financing ranging from EGP 5,000 to EGP 150,000. Retailers can easily join by connecting with Bel Egypt or Fawry's sales teams.
Leadership Perspectives on the Strategic Partnership
Hossam Ezz, CEO of Fawry FMCG, expressed his enthusiasm about the collaboration, stating, “Our partnership with Bel Egypt is a significant milestone for us and a catalyst for advancing digital financing services for retailers. This step not only addresses the need for financing but also sets the stage for future innovations in the financial sector. We are committed to delivering new solutions that keep pace with technological advancements and contribute to a more sustainable and efficient business environment.”
Hany Arram, Regional Manager of Bel Egypt and North-East Africa, echoed this sentiment, emphasizing the broader impact of the partnership. He noted, “We are proud to expand the ‘Enaya’ program with the support of Fawry FMCG. This collaboration reinforces our dedication to innovation in financial services, empowering retailers to grow their businesses and navigate the challenges of today’s market. By integrating the latest financial technologies, we are helping retailers improve their financial performance and overall competitiveness.”
The Evolution of the “Enaya” Program: From Health Insurance to Business Empowerment
Initially launched as a health insurance service for outstanding retailers and their families, the “Enaya” program has evolved significantly over the years. Recognizing the importance of retailers as valuable partners in Bel Egypt’s growth, the company was the first in the food and beverage sector to introduce a medical insurance offering tailored to retailers. Today, “Enaya” has transformed into a comprehensive business support model, offering not only insurance but also financial solutions that improve retailers' competitive edge and ensure the sustainability of their businesses, which in turn strengthens the local economy.
A Shared Vision for a Sustainable Future
This strategic partnership between Fawry and Bel Egypt highlights a shared vision to empower retailers, foster financial inclusion, and build a more resilient business ecosystem in Egypt. By addressing the financial challenges faced by small retailers and providing them with the tools they need to succeed, the “Enaya” program is positioned to be a driving force in the country’s economic growth.
