Introduction
Nigerian edtech startup FLOW is poised for significant expansion, aiming to extend its innovative educational content beyond Nigeria to other African nations and the United Kingdom (UK). Founded by Morayo Ojikutu, FLOW focuses on creating engaging and interactive educational material based on positive psychology and social-emotional learning for students aged 7-18.
Personal Journey and Educational Gaps
The inspiration for FLOW stemmed from Ojikutu’s personal educational challenges and her realization that academic achievements alone do not define personal growth. This insight led to the establishment of FLOW, with a vision to transcend traditional academic learning and nurture holistic personal development.
Innovative Educational Platforms
FLOW has developed digital platforms that cater to both individual learners and educational institutions. Ojikutu’s goal is to foster a generation of young people who live purpose-driven lives grounded in personal values. “Our educational platform is designed to promote self-improvement and fulfillment, providing the youth with the necessary resources and knowledge to unlock their utmost potential,” Ojikutu explained.
Addressing Educational Shortcomings
She pointed out the limitations of conventional education systems, which often emphasize memorization over the development of crucial soft skills such as emotional intelligence and creativity. “By embedding crucial life skills within our educational content, FLOW bridges this critical gap, equipping children for the challenges of life, not just exams. This holistic approach distinguishes us in a market that is eager for innovative educational solutions,” Ojikutu stated.
Achievements and Market Penetration
FLOW’s curriculum incorporates principles from Positive Psychology and Behavioural Economics. Since its inception, the startup has partnered with over 30 prestigious schools in Lagos, achieving substantial market penetration with minimal marketing efforts. “We are now looking to expand our services to underserved schools and amplify our impact across different regions,” Ojikutu added.
Financial Backing and Expansion Plans
With an eye on international growth, FLOW is preparing to adapt its proven educational models to suit diverse cultural and educational contexts in the UK and other African countries. The startup has garnered significant financial backing, securing US$30,000 from Orange Corners, an initiative supported by the Kingdom of the Netherlands, and an additional US$100,000 from the Mastercard Foundation. “These investments have been crucial for scaling our operations and refining our educational programs,” Ojikutu acknowledged.
Business Model and Revenue Streams
FLOW operates on a B2B2C model, engaging both educational institutions and parents. Schools invest in teacher training packages via the FLOW Academy, while parents can enroll their children in the FLOW Club and sign up for pertinent courses. This dual revenue approach ensures a consistent flow of funds and the scalability of FLOW’s educational services, according to Ojikutu.
