Founders 101 beauty is a one month entrepreneurship program that can help you start your beauty business in just one month. This is not a theory program, course, training or anything they teach you in business school. This is a one of its kind program whose result is an actual business started in just one month. It will help you carefully think through every step of your beauty business/company so you can prepare for success. It will help you discover any weaknesses in your beauty business idea, identify opportunities you may not have considered, and plan how you will deal with challenges that are likely to arise. It comes with a free workbook which will guide you in coming up with your beauty business plan. A well-written beauty business plan can help convince investors or lenders to finance your beauty business.

After finishing Founders 101 beauty in one month, you will have set the foundation and started your beauty business. Among the measurable is that you will have a registered beauty business/company, you will have a well developed business plan, you will have the necessary branding you need e.g a logo, business cards, letterhead and website, mentorship and great networks. You will also have an opportunity to shadow Suzie Wokabi for one month to see how a beauty company operates from product development to sales at Suzie Beauty.

Cosmetics play an important role in enhancing one’s inherent beauty and physical features. Men have also joined this industry with a number of products designed for them lately, which was not the case before. They are increasingly using cosmetics in their daily routine including various types of fragrances and deodorants. This growing demand for cosmetic products has, in turn, led to the growth of cosmetics market not only in Kenya but also across the world.

Increased growth of the beauty and personal care market in Kenya, combined with the fact that Kenya is recognized as the sales and distribution hub for the larger East African market, has attracted many international brands.

Improvement and change in the current lifestyles of individuals have been among the key factors to the major growth of the Kenya Beauty and cosmetics industry. Consumers have now become more conscious regarding the usage of cosmetics in their daily lives in an effort to step up their style and overall personality.
Clearly, this is a huge market where men and women splash on themselves to look good and smell nice. Major cosmetic companies in the country have been increasing their sales in emerging markets like Kenya, where the beauty industry is valued at over 100 billion shillings, as customers become more conscious about their looks and grooming.

KPMG estimates the Kenyan beauty and personal care products market to have been worth $260 million (Sh26 billion) in 2011, meaning it grew by double digits in five years to hit Sh100 billion in 2015.

Lintons, a beauty products retailer, which has signed a number of deals with international brands, says demand for high quality cosmetics is the magnet that is attracting world-class brands into the Kenyan market.

The list of high-end international brands that have set up shop in Kenyan malls includes MAC – which now has two stores –, Yves Saint Laurent, Clarins, Estée Lauder, Clinique, Black Up, Essie Nail cosmetics, Black Opal and Nimue, among others.
The KPMG report attributes growth in the segment to favorable demographic profile and strong economic growth. However, increased competition by brands has also given rise to a high number of counterfeits which poses health risks to women who use these substandard products.