Introduction
German cleaning equipment manufacturer Karcher has announced a significant investment of approximately €3 million in the Kenyan market. This move includes the establishment of a regional distribution centre at Freight Forwarders Solutions (FFS) in Tatu City, positioning Kenya as a strategic hub for East Africa. Let's delve into the details of Karcher's expansion and its impact on Kenya's business landscape.
Transforming the Cleaning Landscape
Christian May, Deputy Chief Executive Officer and Chief Sales Officer at Karcher, underscores the company's commitment to revolutionizing the cleaning sector in Kenya. By introducing advanced products and services, Karcher aims to enhance customer satisfaction and service delivery. Establishing Kenya as its regional hub enables Karcher to reduce lead times and improve responsiveness to meet the needs of its clients promptly.
Tatu City: A Business-Friendly Destination
Stephen Jennings, Founder & CEO of Rendeavour, the developer of Tatu City, highlights the strategic significance of Karcher's investment in the SEZ. Tatu City, Kenya's first mixed-use SEZ, has attracted substantial investments totaling USD 2.5 billion from over 78 businesses across various sectors. This influx of investment is not only creating thousands of job opportunities but also solidifying Kenya's position as a regional business hub.
State-of-the-Art Logistics Hub
Freight Forwarders Solutions (FFS), the warehouse operations provider for Karcher in Kenya, operates an international-standard logistics and distribution hub within Tatu Industrial Park. With a sprawling 14,000 m2 warehouse complex, FFS offers seamless logistics solutions and fosters excellence in service delivery and economic growth.
Strengthening Economic Ties
Sebastian Groth, Ambassador of the Republic of Germany to Kenya, emphasizes the significance of Karcher's investment in strengthening economic ties between Germany and Kenya. As a global leader in cleaning technology, Karcher exemplifies German engineering excellence and innovation, paving the way for further collaboration and mutual growth between the two nations.
Business Opportunities at Tatu City SEZ
Tatu City SEZ offers a range of business benefits, including VAT zero-rating, import and stamp duty exemptions, and favorable corporate tax rates. With over 78 local, regional, and global businesses operational or under development at Tatu City, including renowned brands like Heineken and Twiga Foods, the SEZ provides a conducive environment for business growth and expansion.
Karcher's investment in Kenya marks a significant milestone in the country's business landscape, underscoring its attractiveness as a strategic investment destination. With the establishment of a regional distribution centre at Tatu City, Karcher is poised to play a pivotal role in driving economic growth and innovation in the region.
