Championing Women's Empowerment

Mastercard, in collaboration with Women Choice, an international organization dedicated to advancing women's personal and professional development, is doubling down on its commitment to empower female entrepreneurs across Africa and the Middle East. Through the introduction of two innovative programs, ImpactHer and EmpowerHer, these initiatives aim to foster economic growth and create opportunities for women in business.

Expanding Support for Women Entrepreneurs

Building upon the success of Women Choice's pilot cohort in 2023 and Mastercard's ongoing efforts to empower women with digital tools and resources, the partnership is poised to make a significant impact. By offering comprehensive training, mentorship, and networking opportunities, ImpactHer and EmpowerHer will provide women entrepreneurs with the support they need to scale their businesses and drive job creation in their communities.

Mastercard's Commitment to Inclusivity

Amnah Ajmal, Executive Vice President for Market Development for EEMEA at Mastercard, reaffirmed the company's dedication to promoting inclusivity and equality. She highlighted the transformative potential of the collaboration with Women Choice in advancing women's participation in the workforce across the region. Through this partnership, Mastercard aims to equip women entrepreneurs with the skills and resources necessary for success, ultimately contributing to economic prosperity.

Women Choice's Vision for Impact

Nezha Alaoui, Founder and CEO of Women Choice, expressed pride in the positive outcomes of the previous program launched in 2023 in collaboration with Mastercard. She expressed enthusiasm for the expanded partnership and its focus on scaling the impact of women-led businesses. Alaoui emphasized the importance of elevating women in the workplace and supporting women-led enterprises to drive growth and prosperity in the Middle East and Africa.

Driving Economic Growth Through Women's Empowerment

Alaoui believes that empowering women entrepreneurs and improving their status in the workforce are pivotal steps towards fostering economic development in the region. By providing women with the necessary tools, support, and opportunities, ImpactHer and EmpowerHer aim to create a ripple effect that will positively impact communities and economies across Africa and the Middle East.

Building a Brighter Future

As Mastercard and Women Choice join forces to empower female entrepreneurs, they are not only investing in individual businesses but also laying the groundwork for sustainable economic growth and prosperity. Through their collaborative efforts, they are paving the way for a more inclusive and equitable future where women play a central role in driving innovation and progress.