In a bold initiative towards sustainable urban mobility, Senegalese-based startup Mbay Mobility has unveiled an ambitious 10-year plan to introduce 33,000 electric taxis across key West African cities, including Ghana's Accra, Senegal's Dakar, and Ivory Coast's Abidjan. This strategic move follows a successful pilot phase in Senegal in 2022, where the startup tested ten electric vehicles, laying the groundwork for its expansive vision.

Driving Environmental Impact

At the heart of Mbay Mobility's mission is a commitment to environmental sustainability. The startup aims to tackle the pressing issues of carbon dioxide emissions and air pollution in West African cities by transitioning to a fleet of electric taxis. This forward-looking approach aligns with global efforts to address climate change and promote eco-friendly transportation solutions.

Seeking Backing for Fleet Expansion

As Mbay Mobility charts its course for the electrification of taxi fleets, the startup is actively seeking financial support to acquire and import the intended fleet of electric vehicles. This pivotal phase underscores the company's dedication to driving change in the transportation landscape and signifies a strategic move toward a greener future.

Business Model Innovation

The startup's innovative business model centers around providing bank loans and digital services to taxi operators, forming a strategic foundation for its operations. This approach is a response to the heightened competition in the electric vehicle market, particularly in Ghana, as of November 2023, where approximately 17,000 electric vehicle fleets were already in operation.

West Africa's Electric Mobility Landscape

West Africa, while trailing behind East Africa in electric mobility, is poised for transformation through Mbay Mobility's vision. The startup aims to revolutionize intercity travel by replacing combustion-powered vehicles with low-pollution electric taxis, addressing a crucial gap in the region's sustainable transportation infrastructure.

Empowering Drivers and Communities

Mbay Mobility's vision extends beyond environmental considerations. The startup envisions its electric taxis as tools for empowerment, aiming to enhance the driver experience, improve traveler satisfaction, and catalyze positive change within local communities. This holistic approach reflects a commitment to fostering broader societal benefits beyond the realms of environmental protection.

CEO Perspective: Matthew Sellar's Insights

Matthew Sellar, the CEO of Mbay Mobility, sheds light on the significance of this initiative. He notes that Dakar's taxi industry, despite its relatively small size, makes a substantial contribution to air pollution. Sellar emphasizes that the testing phase revealed the extensive use of electric cars and their potential for significant cost savings, providing valuable insights into the viability of Mbay Mobility's electric taxi fleet.