Born Jeffrey Guchu, Dj Guchy is a Kenyan DJ-cum promoter. He has worked with big names such as, Richie Spice, Akon, and Busy Signal. Recently, he landed a new role as the new booking manager for Jamaican dancehall and reggae artist, Demarco. He is the Founder and CEO of The Blackspot International Group. He is no doubt Africa’s number one International promoter.
- Tell us more about Blackspot International Group. How it was Started and what services does it offer.
Blackspot International Group is actually a Fully-Fledged International Group of Companies, It Has 6 Subsidiary Companies & We Have 4 Directors, All Based in Los Angeles California, One Happens to Be a Top American Star & One is a Veteran Retired Politician.
We are known for Working & Handling Business for World-Famous American International Stars and Bringing Them to Perform in Majors Cities in the World in Africa, Europe & Asia We Currently Have Access / Direct Links to Over 850 + International Stars Across the Globe.
But that’s like 10% Of it All, We Handle a lot more, Some of the Services Provided by the Blackspot Group Include: Hosting Major Concerts Involving International Stars Mostly Stadium Shows, Handling Entertainment for Major Shows Like Presidential Functions, Celebrity Management, Celebrity Bookings, Celebrity Endorsements, Petroleum & Gas, Real Estate Services, Luxury Car Dealerships, We Also Sell & Hire Out Yachts, Choppers, Limousines & Other Luxury Cars & a Whole Lot of Other Businesses.
- What part of your job keeps you awake at night?
I Guess Planning Tours with Artists keeps Me Awake Till 3am Almost Daily, because We Work with Lots Of Promoters & Artists all across the Globe all trying to secure a date for their Preferred Artists. So that can keep you awake for a while 3 Months Getting Like 3 or 4 Hours of Sleep Daily
- What are some of the entrepreneurial skills that are a must have for someone in this industry?
Organization Skills because it takes careful Planning, Scheduling, goal setting & Execution to See Through a Major Deal.
Secondly one must be able to have good communication skills. The best team, The Best Marketing Strategies but lose out on a major deal just because you can’t communicate well. One has to be People-oriented from Clients, Business Partners, Investors Etc.
Lastly, I think Tenacity, the ability to keep on going, being persistent & Never Giving Up On Whatever one is Doing, Even in the face of adversity.
- Tell us about a time when things didn’t go the way you wanted– like a project that didn’t turn out how you had hoped. What did the experience teach you as an entrepreneur?
We learn everyday & every day is a new opportunity to become better so I’d Never bother with a Project that didn’t go well, A Guy I once looked up to Richard Brandon Said “A Business Opportunity is like a Bus, there’s always another Coming.”
- What is the biggest misconception about your job?
People think we really Have a Hard Time Getting Top Artists, But the Truth is it’s Very Easy For us & Most Of this International Artists actually Contact us to get them Shows, we rarely contact them, so we have them all on Speed Dial.
- Who has had the greatest impact on your career? And why?
I Believe in One Thing G.O.E – God Over Everything. I didn’t really have anyone helping me on My Way Up, Through God’s Blessings, Favor & Guidance I was able to achieve a lot On My own with some backing from family.
- How do you build a successful customer base?
Take more time to work on your product/craft than the time you take to market. That’s one of the easiest ways to build a customer base because your work / product / Service will Speak for itself.
- Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur?
No there’s no formula, cause other’s it’s Luck, others is God’s Favor, others had to step on to people’s toes to get to wherever they are Etc.
What I know is as long as you pray & do what’s required of you, then it should be very easy for you.
- What is your favorite aspect of being an entrepreneur?
Freedom to Explore & Jump on To Market Gaps.
- What advice do you have for someone who is willing to venture into entrepreneurship?
Get a good & able team. Be disciplined. Be consistent. Be patient. Be good to everyone; employees, Customers Investors Etc.