Introducing the New General Manager

Amadeus Egypt, a leading provider of travel technology solutions, is thrilled to announce the appointment of Mervat Alfy as its new General Manager. With an illustrious career spanning two decades in the travel and tourism industry, Alfy brings a wealth of knowledge and expertise to her new role, positioning her as the ideal candidate to steer Amadeus Egypt towards a future marked by growth and innovation.

Alfy's Vision for Amadeus Egypt

In her capacity as General Manager, Alfy is tasked with spearheading Amadeus' expansion and advancement in the Egyptian market, a pivotal destination with significant influence in the region. Her strategic vision revolves around enhancing customer experience and satisfaction, while also championing the adoption of cutting-edge technology to streamline the buying and selling process within the Egyptian travel industry.

Elevating Customer Experience: A Core Focus

Alfy's tenure aims to position Amadeus Egypt as a leader in embracing high-end technology solutions to meet the evolving needs of the travel sector. Central to her approach is the promotion of IATA's New Distribution Capability (NDC) through the Amadeus system, underscoring the benefits it brings to travel agents and stakeholders. Additionally, she seeks to spotlight non-air content, particularly Amadeus Value Hotels, offering a vast selection of properties to online travel agents across diverse destinations and room types.

Alfy's Commitment to Excellence

Reflecting on her new role, Alfy expresses her excitement and dedication to driving positive change within Amadeus Egypt. She acknowledges Egypt's allure as a global tourist destination and underscores the country's potential for recovery and growth in the aftermath of the pandemic.

Empowering Travel Partners: A Shared Mission

Alfy emphasizes Amadeus Egypt's commitment to empowering travel partners with the necessary content and technology to enhance Egypt's competitiveness on the global stage. Through digitalization and innovation, she envisions establishing Egypt as a compelling and indispensable travel destination, supported by Amadeus Egypt's expertise, solutions, and forward-thinking vision.

A New Chapter of Growth and Innovation

With Mervat Alfy at the helm, Amadeus Egypt embarks on a new chapter marked by pioneering leadership, customer-centric innovation, and a steadfast commitment to elevating Egypt's position in the global travel market. As Alfy and her team propel Amadeus Egypt forward, the company stands poised to shape the future of travel technology in Egypt and beyond.