In 2019, Tanzanian entrepreneur Richard Sabbi embarked on a mission to revolutionize the travel and tourism industry in his home country. Founder of Afrosand Travel Consultant, Sabbi's journey began with a vision to address the challenges in the tourism sector and provide innovative solutions through online self-service.

The Genesis of Afrosand

Richard Sabbi's venture into the travel industry was not a mere coincidence but a product of experience and keen observation. Starting as a Flight Dispatcher for an airline, Sabbi witnessed firsthand how the internet played a pivotal role in connecting Tanzanian airlines with passengers globally. Recognizing the transformative power of the internet, he conceived the idea of, a platform designed to streamline travel services, including tours, air tickets, hotel bookings, electronic visa services, car shuttles, and cargo and parcel services.

Mission, Vision, and Core Values

Afrosand Travel Consultant is more than just a travel agency; it's a gateway to unique experiences in Tanzania. The company's mission is to offer adventure seekers and travelers an unparalleled experience, showcasing the diverse beauty of Tanzania since its establishment in 2019. The vision goes beyond conventional tourism, aiming to build cultural heritages, city parks, and modern tourism management in African countries.

Afrosand's Unique Offerings

Afrosand Travel Consultant is a comprehensive travel solution provider. From tour consulting and advisory services to air tickets, hotel bookings, visa services, and entertainment arena bookings, the company offers a diverse range of services. The inclusion of unique services like Arts Duka, a culture shop within the office premises, adds a distinctive touch to Afrosand's offerings.

Revenue Generation and Business Model

To ensure sustainability and profitability, Afrosand employs a robust business model. Recognizing the competitive landscape, the company focuses on effective sales and marketing strategies, including online promotion, attending travel expos, and providing tailored packages for various clientele. Word-of-mouth advertising from satisfied clients is a key component of their strategy.

Target Market and Customer Engagement

Afrosand's target market spans a wide demographic, including potential couples, corporate organizations, religious organizations, political parties, households, the government, schools, and sports organizations. The company engages in diverse marketing platforms, from traditional print and electronic media to social media and community-based events, ensuring widespread reach.

Key Achievements and Recognition

Despite facing initial challenges, Afrosand Travel Consultant has achieved significant milestones. The company witnessed zero online sales in its first 2.5 years but has now experienced rapid growth. Notably, Richard Sabbi was awarded Hospitality Founder of the Year (Under 30) at the Founder of the Year Awards in 2023.

Afrosand's commitment to innovation is evident in its expansion into the culture shop and adapting to emerging trends. Sabbi acknowledges the impact of the internet on the industry, especially with airlines selling tickets directly online. The company embraces change, demonstrating flexibility and foresight to stay ahead.

Long-term Vision and Growth Strategy

Afrosand's long-term vision is to become the top choice for travel services in Tanzania, reflecting values such as integrity, service, excellence, and teamwork. The growth strategy involves effective branding, strategic advertising, and continuously adapting to the evolving needs of the travel industry.

Advice for Aspiring Entrepreneurs

Richard Sabbi's advice for aspiring entrepreneurs is rooted in resilience and passion. He emphasizes the importance of ignoring naysayers, seizing opportunities, and staying true to one's passion. Additionally, Sabbi highlights the significance of embracing every stage of the entrepreneurial journey, reinforcing the idea that there's no perfect time to start.

Richard Sabbi's Afrosand Travel Consultant stands as a beacon of innovation and resilience in Tanzania's travel industry. From its humble beginnings in 2019 to its current position as a trailblazer, the company continues to shape the future of travel experiences in the region.