In a significant development, iGaming technology giant SOFTSWISS has made its entry into the African market by acquiring a majority stake in South African software provider Turfsport. This strategic move not only broadens SOFTSWISS' global footprint but also enhances its product portfolio, signaling a new era of opportunities in the vibrant African iGaming landscape.
SOFTSWISS' Turfsport Acquisition
While the financial details and the exact size of the stake remain undisclosed, SOFTSWISS emphasizes the strategic importance of the acquisition. Turfsport, a reputable software provider in South Africa, specializes in offering comprehensive solutions spanning sports betting, horse racing, and lotto. Currently collaborating with over 40 operators in South Africa, Turfsport's expertise aligns seamlessly with SOFTSWISS' vision for global expansion.
SoftSwiss Co-CEO's Vision
Andrey Starovoitov, SOFTSWISS Co-CEO, expressed the significance of this strategic move. He views the acquisition as a fast-track entry into new markets, particularly highlighting South Africa and the broader African continent as the next global focal point after Latin America. Starovoitov states, "With this agreement, SOFTSWISS takes a significant step forward in its extensive expansion into South Africa and the African continent. We look forward to enhancing our product portfolio and continuing our commitment to providing high-end solutions to our partners."
Turfsport's Ascent to International Opportunities
Turfsport CEO Christian Neuberger welcomed the acquisition, emphasizing the mutual benefits for both companies. The collaboration with SOFTSWISS opens doors for Turfsport to explore new opportunities on an international scale. Neuberger stated, "Turfsport was looking for an international partner that would complement our strong brand in South Africa. We are absolutely delighted to have found the ideal partner in SOFTSWISS and its dynamic and fast-growing team."
A Winning Combination for Growth
Neuberger envisions a winning combination with Turfsport's local expertise merging seamlessly with SOFTSWISS' international proficiency. This synergy, he believes, holds immense prospects for both companies in the South African and broader African markets. The focus is not just on product enhancements but also on delivering innovative services that empower customers with a competitive edge in the ever-evolving market dynamics.
SOFTSWISS' strategic move into Africa through the Turfsport acquisition marks a pivotal moment in the company's expansion journey. As the iGaming landscape in Africa continues to gain momentum, this alliance positions SOFTSWISS and Turfsport at the forefront of innovation, collaboration, and growth.
