Introduction

In 2021, Asande Mpila launched CHEFMEETCHEF (PTY) LTD, a Cape Town-based catering business that merges culinary passion with a deep desire for social impact. His venture is not just a catering service but a holistic culinary experience offering a blend of services, from teaching cooking and baking classes to planning customized menus for events. Mpila’s story is one of resilience, innovation, and a commitment to creating change through food.

Inspiration and Founding

Growing up, Mpila always had a love for cooking, yet he faced discouragement from those around him, being told that a career in hospitality wouldn’t lead anywhere. “That broke me apart,” he says, but it also fueled his determination. Refusing to let go of his dreams, Mpila built CHEFMEETCHEF on the foundation of offering hands-on, interactive culinary experiences that bring joy to people's taste buds. He envisions his company not only as a business but as a platform to teach underprivileged individuals the skills of cooking and baking, thereby providing them with a means to improve their lives.

Mpila’s inspiration for the business stemmed from a desire to share his love for food and hospitality with others. CHEFMEETCHEF stands out in the crowded catering space by offering both premier culinary services and opportunities for underprivileged individuals to learn valuable cooking skills. His belief that the art of cooking can foster a sense of community and independence for those who have limited access to such opportunities is a guiding principle for the business.

Mission, Vision, and Core Values

At its core, CHEFMEETCHEF aims to provide culinary experiences that are unmatched in quality while maintaining accessibility for all types of customers. The mission is simple: "To provide a taste sensation like no other." Mpila envisions CHEFMEETCHEF becoming the number one culinary experience partner on the African continent. His company prioritizes exceptional customer service, affordability, and respect for both clients and employees.

The company’s vision is built around growth, both financially and socially. Mpila is committed to expanding the CHEFMEETCHEF brand while maintaining a focus on employee satisfaction and community development. By aligning the business with sustainable practices, Mpila is positioning his company as a socially responsible enterprise. He emphasizes respect and dignity for everyone involved, whether they are customers, employees, or partners.

Services and Revenue Model

CHEFMEETCHEF provides a wide array of services, including:

  • Customized Menu Planning: Tailored to meet clients’ specific needs for events, parties, and corporate functions.
  • Catering Services: Offering both drop-off and on-site services for gatherings of various sizes.
  • Food Styling and Presentation: Enhancing the visual appeal of dishes for events.
  • Hands-On Cooking and Baking Classes: Providing one-on-one coaching and group lessons to individuals who want to improve their culinary skills.

Mpila’s revenue model primarily revolves around event catering sales. Clients pay for all-inclusive catering packages, with pricing determined by the size and scope of the event. This includes food, preparation, staff, and equipment. Another revenue stream comes from offering custom menus, allowing Mpila to cater to a diverse clientele with dietary restrictions or unique preferences. By maintaining operational efficiency—through cost management on supplies, labor, and equipment—Mpila ensures that his business remains profitable while delivering high-quality services.

Mpila also places a strong emphasis on customer retention. Through exceptional service and delicious, well-presented meals, he aims to create lasting relationships with clients, securing repeat business and referrals. Feedback loops, wherein Mpila engages with clients after events, allow for continual improvement and higher customer satisfaction.

Target Market and Unique Value Proposition

CHEFMEETCHEF’s services cater to a wide range of clients, from individuals with dietary restrictions to corporate sectors, the rich and famous, and even low-income families. Mpila emphasizes inclusivity, offering vegan, gluten-free, and allergen-friendly options. The company also engages in outreach to low-income families, partnering with local organizations to provide discounted services and food assistance.

What sets CHEFMEETCHEF apart from other catering businesses is its dual focus on service and education. Mpila is passionate about teaching cooking and baking to school leavers, underprivileged individuals, and anyone looking to improve their skills. His hands-on approach ensures that clients and students receive personalized attention, which is often lacking in the industry.

Achievements and Milestones

In just a few short years, CHEFMEETCHEF has garnered significant recognition. Mpila was named FOYA Hospitality Founder of the Year 2024 Under 30 Winner, and his business was a XENACON 2023 Rising Star Award Winner. In addition, Mpila was a SHE BIG 4 Foodpreneur Under 30 Nominee. These accolades not only reflect the quality of service provided by CHEFMEETCHEF but also its potential for future growth.

Overcoming Challenges and Embracing Innovation

Mpila’s journey with CHEFMEETCHEF has not been without its challenges. The COVID-19 pandemic brought significant hurdles, as restrictions severely impacted the catering industry. Additionally, rising food prices have added pressure on profitability. However, Mpila has adapted by embracing innovation. For example, offering customizable menus allows clients to tailor their experiences, while partnerships with local chefs for special events bring fresh culinary perspectives to his services.

Mpila also prioritizes eco-friendly practices, using edible utensils to attract environmentally conscious clients and collaborating with local farms to promote sustainability.

Future Vision

Mpila’s long-term vision is to position CHEFMEETCHEF as a leader in sustainable and socially responsible catering. His plan includes diversifying the business model by expanding into areas such as meal supply for flights and increasing visibility through marketing and branding efforts. Mpila also aims to foster a culture of innovation within his team, ensuring that CHEFMEETCHEF remains adaptable to market trends.

By continuously investing in employee development, Mpila ensures that his team can deliver world-class service while upholding the values of sustainability and community engagement. With strategic partnerships and a focus on client feedback and innovation, Mpila is confident that CHEFMEETCHEF will not only sustain growth but also become an industry leader.

Advice to Aspiring Entrepreneurs

Mpila’s advice to aspiring entrepreneurs is grounded in perseverance. He encourages others to conduct thorough market research, build strong teams, and focus on exceptional customer service. Most importantly, he emphasizes having faith, pushing through adversity, and pursuing one’s dreams despite the obstacles. “Do it scared, do it even when no one supports you, and you will win!”