Introduction
Contact Pay, a subsidiary of Contact Financial Holding and a prominent provider of electronic payment solutions, has announced a significant strategic partnership with Applications Payment Systems & Development (APSD), operating under the brand name Basata Pay. Basata Pay is one of the leading financial payment companies within the Basata holding group. This collaboration is set to bolster Egypt's digital payment infrastructure and broaden the range of financial services that Contact Pay offers to customers nationwide.
Expanding Digital Payment Services
The partnership between Contact Pay and Basata Pay is designed to expand the reach of Contact Pay's services across Egypt by leveraging Basata’s extensive network. The collaboration aims to enhance digital payment solutions by integrating Contact’s installment services into Basata’s payment terminals and offering installment collection services for Contact customers. This integration will not only increase convenience for users but also help meet the growing demand for inclusive financial services in Egypt.
Leadership Perspectives on the Partnership
Kareem Shehata, Managing Director of Basata Holding, expressed pride in the newly formed alliance, stating, "We are excited to announce this strategic partnership with Contact Pay. By merging our expertise in electronic payments with our network of over 160,000 points of sale and e-wallets, we aim to deliver innovative financial services that support Egypt’s digital transformation and elevate the customer experience."
Echoing this sentiment, Ahmed Abdel Hakim, Managing Director of Contact Pay, highlighted the importance of the collaboration, noting, "This partnership with Basata marks a new milestone in our strategy to expand our presence in the Egyptian market. With Basata’s vast network and advanced technology, we will be able to provide innovative and secure payment solutions that align with our customers’ expectations and enhance their daily financial transactions."
Driving Digital Transformation in Egypt
Said Zater, CEO of Contact Financial Holding, emphasized the broader implications of this partnership for the financial sector in Egypt. "This collaboration aligns perfectly with our vision to expand and enhance digital financial services across the country. By joining forces with Basata, we are confident that we will not only strengthen our market leadership but also contribute significantly to the ongoing digital transformation of the financial sector in Egypt. Our focus remains on delivering innovative payment solutions that meet customer expectations and improve their overall experience."
