In a landmark collaboration poised to redefine digital commerce in Côte d’Ivoire, tappi, Africa’s leading digital commerce platform for micro, small, and medium-sized enterprises (MSMEs), has joined forces with MTN CI. This partnership signals a significant stride towards fostering online identity and trust for Ivorian businesses, amplifying their digital presence and market reach.

Expanding Footprint

Following its successful operations in Kenya and Nigeria, tappi's foray into Côte d’Ivoire marks a pivotal moment in its quest to empower MSMEs across Africa. Leveraging an extended partnership with telecom giant MTN, tappi aims to democratize digital commerce by offering affordable access to its end-to-end SaaS solution, tailored to the unique needs of Ivorian entrepreneurs.

Empowering MSMEs

For as little as $8 per month, MSMEs in Côte d’Ivoire gain access to tappi’s suite of enterprise-grade tools, enabling them to swiftly create SEO-optimized websites, deploy online advertising campaigns, and access a range of digital services. Through integrated data bundles offered by MTN, the telecom's vast customer base gains seamless access to these services, fostering a digital ecosystem primed for growth.

Insights from tappi's CEO

Kenfield Griffith, CEO and co-founder of tappi, underscores Côte d’Ivoire's potential as a thriving market for MSMEs seeking to embrace digital transformation. He emphasizes the pivotal role of MTN in facilitating technology adoption among businesses, lauding the telecom's extensive reach and infrastructure as catalysts for digital empowerment.

Addressing Market Challenges

Despite the significant contribution of MSMEs to Côte d’Ivoire's economy, many struggle to establish a credible online presence. tappi aims to address these challenges by simplifying the process of building trust and visibility through its user-friendly platform. By offering accessible solutions devoid of complex requirements, tappi seeks to bridge the gap between businesses and their online audience.

MTN's Commitment to Digital Growth

Djibril Ouattara, CEO of MTN Côte d’Ivoire, reaffirms the telecom's commitment to driving digital inclusion and economic growth through strategic partnerships. By providing connectivity, communication, and cloud solutions, MTN aims to empower MSMEs for sustainable success in the digital era.

Digital Commerce Reinvented

Through its innovative digital commerce stack, tappi revolutionizes the online business landscape by streamlining profile creation and enhancing visibility. By integrating payments, messaging, and AI-driven solutions, tappi serves as the backbone of SEO optimization, enabling MSMEs to thrive in an increasingly competitive market.