In a strategic move to tap into the burgeoning US$100 billion education market in the Middle East and North Africa (MENA), Kuwaiti ed-tech giant Baims has acquired the Egyptian online tutoring startup, Orcas. This acquisition, orchestrated by Baims CEO Yousef AlHusaini, positions the newly consolidated entity as a prominent player in the MENA region's ed-tech landscape.
The Rise of Orcas
Founded by Hossam Taher and Amira El Gharib, Orcas carved its niche as a one-on-one personalized tutoring platform, elevating the learning experience for students. With successful expansions into markets such as Pakistan and Saudi Arabia, Orcas gained momentum and secured pre-Series A funding last year.
A Holistic Ed-Tech Platform: Baims and Orcas Unite
The 100% acquisition of Orcas by Baims solidifies the new organization's standing as the go-to provider of a comprehensive and adaptive ed-tech platform, catering to both K12 and university learning. Baims, with its focus on university and high school education, strategically aligns with Orcas' commitment to personalized tutoring services.
Financial Backing: Baims Secures Over US$11 Million
Backed by a formidable lineup of investors, including Access Bridge Ventures, Algebra Ventures, NFX Ventures, AlWazzan Educational Group, Rasameel Investment Company, Seedstars International Ventures, and AK Holding, Baims has raised over US$11 million. This financial backing underscores the confidence in the new consolidated company's potential to emerge as the top ed-tech player in the MENA region.
Redefining Ed-Tech: A Visionary Approach
Yousef AlHusaini, the CEO of Baims, emphasizes that the acquisition of Orcas Tutoring goes beyond expanding reach; it redefines the ed-tech landscape in MENA. The consolidation aims to offer a comprehensive learning experience by combining Baims' online tailored recorded courses with Orcas Tutoring's personalized one-to-one tutoring platform.
Personalized K12 Tutoring Services in Focus
Hossam Taher, CEO of Orcas, envisions establishing product and market synergies through the introduction of personalized K12 tutoring services in the Gulf Cooperation Council (GCC). The strategic move aligns with the broader goal of expanding the portfolio to cater to the diverse needs of university students.
In this transformative merger, Baims and Orcas set the stage for reshaping education in the MENA region, bringing innovation, personalization, and comprehensive learning experiences to the forefront of the ed-tech landscape.