Kevin Rakama's Vision

In 2018, Kevin Rakama faced the hassle of disposing of his household items, sparking the inspiration for a revolutionary idea. Unhappy with the traditional second-hand goods market's unreliable nature and subpar prices, Rakama conceptualized Corido—an online marketplace redefining the buying and selling of preowned household goods.

The Birth of Corido Marketplace

Launched in 2020 by Rakama, a telecommunications and web design expert, Corido Marketplace stands out as a bootstrapped initiative. Unlike many start-ups relying on angel investors and venture capital, Rakama chose to fund the venture himself, prioritizing the establishment of a solid foundation before seeking external investments.

Beyond Buying and Selling

While many online marketplaces simply connect buyers and sellers, Corido goes a step further with its unique agency program. Assigning agents to buyers and sellers, the platform provides valuable advice, technical assistance during installation, and guidance on optimal buying and selling strategies. According to Rakama, this personalized touch sets Corido apart in the market.

Privacy First: Corido's Client-Centric Approach

In an era where privacy is paramount, Corido Marketplace prioritizes its clients' confidentiality. The platform refrains from sharing seller details, only showcasing available products. Buyers can select items of interest and connect with a Corido Marketplace agent for a seamless and secure transaction experience.

Logistics and BNPL Options

Local e-commerce businesses often grapple with last-mile delivery challenges and the absence of a reliable national courier service. Rakama addresses this by incorporating in-house logistics services for smaller goods and outsourcing from logistics provider partners when needed. Additionally, Corido Marketplace offers a "Buy Now, Pay Later" (BNPL) option, contributing to its popularity among consumers.

Corido's Impact on East African Households

Since its inception, Corido Marketplace has served over 5,000 households in Nairobi and surrounding towns, Mombasa, Kisumu, and occasionally in Uganda and Tanzania. With a focus on essential household items like fridges and used television sets, the BNPL offering has gained significant traction among cost-conscious consumers.

Embracing Reverse Commerce

Amid a growing trend of consumers opting for pre-owned goods to cut costs and support environmentally friendly shopping habits, Corido is well-positioned for success. Rakama observes a particular interest from Millennials and Gen Z shoppers, emphasizing sustainability compared to their Boomer counterparts.

Future Expansion: Uganda, Tanzania, and Diversification

Corido Marketplace has ambitious plans for the future. The company aims to expand its operations into Uganda and Tanzania while diversifying its product range. By adding new categories of pre owned items, Corido intends to cater to the evolving demands of its consumer base, solidifying its position as a transformative force in East Africa's second-hand goods market.