Twiva Celebrates Milestone Wins at Kenya E-commerce Awards

Twiva Ltd, Kenya’s pioneering AI-driven and influencer-powered social commerce platform, has achieved significant recognition by winning two prestigious accolades at the Kenya E-commerce Awards held at the Movenpick Hotel. This achievement underscores Twiva’s growing influence and innovation in the social commerce landscape.

Award-Winning Performance

Twiva was honored with the Top Rising Star E-commerce Award, taking first place, and was the first runner-up for the Best Social Commerce Platform category. This recognition marks a significant milestone, highlighting the emergence of the social commerce category in the coveted E-commerce Awards, which have been running for five years. These awards aim to honor excellence in shopping, retail, and customer success, spotlighting businesses that excel in creating exceptional shopping experiences.

Celebrating Achievements and Acknowledgments

Grace Gikonyo, Head of Marketing & Public Relations at Twiva, expressed her gratitude: “What an honor to know that Twiva continues to garner the vote of confidence from Kenyan citizens. We also acknowledge the immense support from our merchants (SMEs), influencers/resellers, and stakeholders. Our drive continues to be led by the desire to deliver a great shopping experience for our users on the platform.”

Peter N. Kironji, CEO and Co-founder of Twiva, added, “I celebrate the toil entrepreneurs put in to grow their businesses, and these awards are a great way to honor that commitment. We are dedicated to revolutionizing the social commerce landscape in Kenya and beyond. By leveraging AI and the power of social media influencers, we are creating a new way for brands to connect with consumers and realize actual conversions in their sales efforts.”

Twiva’s recognition comes amid significant growth in the social commerce sector in Kenya. As of early 2024, there were 22.71 million internet users in Kenya, with an internet penetration rate of 40.8 percent. Kenya also had 13.05 million social media users, equating to 23.5 percent of the total population. Recent statistics indicate that 49% of Kenyans have made purchases through social media platforms like WhatsApp, Instagram, TikTok, Facebook, and Twitter, highlighting the vital role of social commerce in the country’s retail landscape. With the market projected to grow by 23.5% annually, Twiva’s innovative approach utilizing AI and influencers positions it as a key player in this booming industry.

Innovative Approach and Consumer Engagement

Twiva connects brands with influencers who authentically promote products, creating a seamless and engaging shopping experience. This success illustrates the powerful synergy between technology and human influence in driving business growth and consumer engagement. As the social commerce landscape in Kenya evolves, with micro and small businesses increasingly leveraging social media as virtual storefronts, Twiva remains at the forefront of this transformation.

Empowering Businesses through Influencers

Boasting a network of over 11,000 influencers, Twiva is empowering businesses to tap into the vast potential of social commerce. Twiva’s achievements at the Kenya E-commerce Awards solidify its leadership in Kenya’s social commerce sector. The platform continues to set new standards for shopping experiences, fostering meaningful connections between brands and consumers.

Future Prospects and Continued Innovation

As social commerce continues to expand, Twiva is poised to drive further innovation and support the digital transformation of retail in Kenya. By combining AI technology with the influence of social media personalities, Twiva is creating a dynamic and effective platform for brands to reach and engage their target audiences. The company's recent accolades highlight its success and set the stage for continued growth and impact in the industry.