Introduction
Liquid C2, a subsidiary of the pan-African technology group Liquid Intelligent Technologies, has announced the expansion of its Cloudmania business unit into the Egyptian channel partner ecosystem. Cloudmania is Liquid C2’s distribution business unit for cloud and cyber security solutions, operating in 35 countries across the Middle East and Africa.
Strategic Partnerships and Offerings
Cloudmania's strategic partnership with Microsoft has enabled it to equip numerous partners with cloud and cyber security services and solutions, including Microsoft 365 and Azure solutions, within a fully supported ecosystem. This expansion into Egypt is a significant milestone, reflecting Liquid C2's confidence in the Egyptian economy and its commitment to supporting the government’s Egypt Vision 2030 strategy, backed by the 'Digital Egypt' initiative.
Role in Egypt's Digital Transformation
“Extending Cloudmania’s reach to Egypt reflects our confidence in the Egyptian economy following the launch of Liquid C2 in Egypt a year ago,” said Sherif Shaltout, Vice President of Operations at Liquid C2. “We see Egypt as the anchor country of our expansion into the Middle East and North Africa. Partnering with local businesses will help develop digital infrastructure, promote digital skills development, create opportunities for entrepreneurship and economic growth, and tap into Egypt’s wealth of local tech talent.”
Commitment to Technology and Local Talent
Cloudmania understands the critical role cloud and cyber security technologies play in today’s digital economy. By partnering with global hyper-scaler Microsoft, Cloudmania demonstrates its unwavering commitment to leveraging technology for change, development, and progress in Egypt.
Growth and Recognition
“Cloudmania’s growth over the last year from 100 partners to over 750 demonstrates how our value proposition resonates with channel partners across these regions,” said Vinay Hiralall, Chief Commercial Officer at Liquid C2. “Being named the Microsoft Partner of the Year in Ethiopia and Côte d’Ivoire in 2022 and 2023 respectively, reflects our commitment to delivering solutions that propel cloud adoption and partner growth, accelerating digital transformation for businesses in Africa.”
Support and Services for Channel Partners
Resellers partnering with Cloudmania receive access to a suite of market-leading solutions tailored to their customers’ needs. Cloudmania aims to help channel partners better manage their business through a single-pane view platform that assists with billing and subscription management services. In addition to providing partners with programs that drive sales enablement, Cloudmania offers marketing and technical support. This approach allows partners to focus on their core business while Cloudmania handles backend operations.
