Empowering Ghanaian Businesses Through Strategic Marketing
Ghanaian events startup Akwaaba App has introduced an innovative Rewards Programme aimed at enhancing the marketing efforts of local businesses. This new initiative is designed to help businesses promote special offers and engage more effectively with their customers, boosting their visibility and competitiveness in the market.
Connecting Users to Verified Local Services
Akwaaba App, which provides users access to verified local businesses, events, rewards, and promotions, has quickly become a popular platform, particularly in Accra and Kumasi. The startup’s expanding user base reflects its growing influence in these key Ghanaian cities, offering an integrated solution that connects consumers with businesses and events all in one place.
New Rewards Programme for Business Partners
In response to the needs of its business partners, Akwaaba App has launched its Rewards Programme. This initiative allows businesses to market their promotions and special offers directly to app users, who can take advantage of exclusive discounts and loyalty rewards. The programme aims to create a win-win scenario where consumers enjoy savings, and businesses see increased engagement and revenue.
Kingsley Kordie, director at Akwaaba App, explained, “The programme is designed to drive more engagement and generate revenue for local companies, helping them thrive in an increasingly competitive market.”
Expanding Reach Through Influencer Partnerships
To further expand its footprint, Akwaaba has also introduced an Influencer Programme, collaborating with key social media influencers to enhance the app's visibility. By tapping into the power of social media, the startup hopes to reach a wider audience, increase downloads, and solidify its position as the leading event and business platform in Ghana.
Kordie highlighted the importance of this initiative, stating, “By leveraging the power of social media, the Influencer Programme will engage a wider audience and increase app downloads, further solidifying Akwaaba’s position as the go-to event platform in Ghana.”
