Introduction

In 2021, Nigerian entrepreneur Nelson Oshoreamhe founded Onells IT Tech, an innovative technology company based in Lagos. Nelson’s passion for technology was ignited during his secondary school years, and his fascination with gaming played a significant role in shaping his entrepreneurial path. What began as a simple love for video games evolved into a vision for creating immersive digital experiences that not only entertain but also offer players the chance to earn money.

The Inspiration Behind Onells IT Tech

Nelson’s passion for the IT industry has deep roots in his childhood. As a dedicated gamer, he spent countless hours playing, which sparked a pivotal idea: “What if people could play games and earn money at the same time?” This simple but powerful thought led him to develop his first game, Oracing Cars. This game offers players worldwide the chance to bet against each other in thrilling races, combining the thrill of competition with the potential for financial rewards.

This unique concept laid the foundation for Nelson’s entrepreneurial journey. Alongside his game development skills, he also built websites and applications for both desktop and mobile devices. This combination of skills gave birth to his first venture, initially named Onells IT. However, due to registration restrictions, Nelson rebranded the company as Onells IT Tech, marking the official beginning of his entrepreneurial journey.

Building a Vision

Onells IT Tech is not just a business; it’s a platform for turning dreams into reality. Guided by its mission statement, “Just Dream it, and We’ll deliver it in reality,” the company strives to create innovative digital products that leave a lasting impact. Nelson’s vision is for Onells IT Tech to grow into the largest IT company in Nigeria and expand beyond its borders.

At the core of Onells IT Tech’s operations are values such as diversity, meaningful interactions, personal development, integrity, and teamwork. These values form the foundation of Nelson’s approach to building his company and delivering exceptional service to clients.

Products and Services

Onells IT Tech offers a range of services that span across several sectors in the digital world:

  1. Websites and Online Portals Development: From government organizations to private companies, Nelson’s team builds robust and user-friendly portals for diverse clients.
  2. Web, Desktop, and Mobile Applications Development: The company develops custom applications to meet the specific needs of businesses and individuals.
  3. Game Development: Nelson’s passion for gaming continues to shine through as the company creates games for web, desktop, mobile, and consoles.
  4. Social Media Promotions: To support businesses in reaching wider audiences, Onells IT Tech also provides social media marketing services.

Nelson’s business model centers on freelance work, leveraging a team of remote contract staff who provide critical support. By serving clients across the globe, Onells IT Tech generates consistent income, making freelance opportunities and client satisfaction core components of the company’s success.

Target Market and Customer Insights

Onells IT Tech serves two primary markets. First, it targets government organizations and private companies looking for website and application development services. Second, for its gaming division, the company focuses on adults aged 18 and above who enjoy playing games and betting. This dual focus allows Nelson’s business to capture diverse revenue streams while delivering tailored services to each segment.

To understand the needs of his customers, Nelson relies on direct feedback and market research. He promotes his games through social media and game shops, encouraging people to play and win. The excitement of earning money while playing creates a strong incentive for players to continue engaging with Onells IT Tech’s games, fostering loyalty.

Differentiation and Unique Value

What sets Nelson’s business apart from others in the crowded IT and gaming industry is his infusion of betting into popular game templates. This unique feature makes his games both entertaining and rewarding, offering players the chance to earn real money. Nelson’s first game, Oracing Cars, generated an impressive $5,000 in profit within its first year, a testament to the appeal of this innovative model.

This combination of entertainment and financial reward is a key differentiator for Onells IT Tech, positioning it as a game-changer in the world of digital gaming.

Overcoming Challenges

One of the most significant challenges Nelson has faced in growing Onells IT Tech is obtaining a betting license, which costs 5 million naira annually. This financial hurdle has limited the company’s growth potential, but Nelson remains optimistic. He views this challenge as an opportunity for future expansion, confident that as the company grows, they will be able to overcome this obstacle and fully scale their betting operations.

Innovation is at the heart of Nelson’s business strategy. He acknowledges that website and portal development is becoming increasingly common, which is why he has shifted his focus toward game development. By continuously improving existing game templates and integrating betting features, Nelson ensures that his products remain competitive and exciting for players.

This forward-thinking approach allows Onells IT Tech to stay ahead of industry trends, pushing the boundaries of what’s possible in the digital gaming space.

Vision for the Future

Looking ahead, Nelson envisions Onells IT Tech becoming a household name in Nigeria and beyond. His goal is for the company’s games to be recognized for not only providing entertainment but also enriching the lives of players. To achieve this, Nelson plans to keep developing games that offer real financial rewards, while continuing to grow his client base for website and application development.

Advice for Aspiring Entrepreneurs

Nelson’s entrepreneurial journey has been filled with challenges, but he has never wavered in his commitment to his vision. His advice for aspiring entrepreneurs is simple yet profound: “Be steadfast and don’t stop, even when all odds are against you.” His story is a testament to the power of perseverance, passion, and innovation in achieving success.