EFG Hermes, a leading investment bank in the MENA region and a subsidiary of EFG Holding, has announced the acquisition of a minority stake in the Danish digital wealth manager Kenzi Wealth. This strategic partnership aims to enhance EFG Hermes' digitalization efforts and offer clients a more personalized investment experience through advanced AI tools.

Strategic Partnership and Vision

The collaboration between EFG Hermes and Kenzi Wealth marks a significant milestone in EFG Hermes' journey towards digital transformation. By leveraging EFG Hermes' extensive client network and award-winning research intelligence alongside Kenzi Wealth’s innovative AI-powered asset management technologies, the investment bank aims to provide an efficient and tailored investment experience for its clients.

Comments from Leadership

Ahmed Waly, Global Head of Brokerage at EFG Hermes, expressed his confidence in the partnership:

"We are delighted to join forces with Kenzi Wealth, a company that shares our commitment to innovation and excellence. This significant move marks EFG Hermes's foray into the realm of personalized investment tools using state-of-the-art technology, thereby expanding our portfolio of products and services. The fusion of our acclaimed research capabilities with Kenzi Wealth's cutting-edge AI-powered digital investment tools is part of our shared vision to introduce a truly comprehensive and unparalleled end-to-end investment experience that sets a new standard in the industry."

Technological Integration

Founded in 2021 by Mohamed El-Masri, Kenzi Wealth specializes in tailoring sophisticated investment features to meet the unique needs of investors. The new partnership will enable EFG Hermes to integrate advanced technologies into its state-of-the-art trading platform, EFG Hermes ONE. This platform will offer an end-to-end investment experience, from research and trading to portfolio management, all in one place.

Enhancing Investment Tools

Mohamed El-Masri, Founder and CEO of Kenzi Wealth, shared his enthusiasm for the collaboration:

"We are thrilled to join forces with EFG Hermes to bring sophisticated investment features to clients, including advanced investment risk analytics, investment selection, portfolio construction, and rebalancing. This partnership will enable us to offer new investment tools to investors powered by technology and unrivaled research capabilities."

Commitment to Innovation

The acquisition of a minority stake in Kenzi Wealth underscores EFG Hermes’ commitment to driving innovation in the fintech sector. This partnership is part of EFG Hermes' broader fintech roadmap, which aims to develop a wide range of investment products and services. By democratizing access to sophisticated investment solutions, EFG Hermes is poised to set new industry standards and empower clients with the tools they need to make informed investment decisions.

Future Synergies and Developments

Ahmed Waly highlighted the potential for future synergies:

"This is just the beginning. There are numerous opportunities for additional synergies based on EFG Hermes' ambitious fintech roadmap, which aims to develop a wider range of investment products and services in collaboration with Kenzi Wealth."