Amplifying Music Access and African Creativity
Mdundo.com, a leading audio platform with 26.6 million monthly users, has joined forces with Aleph, an ecosystem of global digital experts connecting advertisers with consumers across the world. Their strategic partnership is set to make waves in Nigeria, Ghana, South Africa, and Tanzania. Aleph steps into the role of an authorized sales partner for Mdundo, with a key objective - expanding the platform's advertising reach and engagement in Africa's thriving music markets.
Inclusivity Through Music
Mdundo.com has earned its reputation as a trailblazing platform that understands the profound importance of making music accessible to everyone, including individuals with budget-friendly mobile devices and limited internet data usage. With over 150,000 musicians from across Africa actively engaging with the platform, Mdundo is on a mission to promote inclusivity in music access. It empowers local African musicians to showcase their talents and connects a broader audience with their preferred artists and music genres.
The Impact of Collaboration
This partnership with Aleph extends Mdundo's reach, offering artists greater visibility and music lovers an extensive array of high-quality content. Martin Moeller Nielsen, CEO at Mdundo.com, states, "Our music service is experiencing explosive growth with millions of users across Nigeria, Tanzania, Ghana, and South Africa. This partnership allows our advertising clients in these markets to benefit from our unique mass-market reach and join our portfolio of leading global and African brands utilizing our service to increase sales within our target audience."
Aleph shares Mdundo's dedication to promoting African creativity, seeing this collaboration as a perfect fit with its mission to connect brands with engaged audiences. Through Aleph Audio, the venture plans to deliver innovative advertising solutions that resonate with local audiences and support the growth of the music ecosystem in Africa. Stephen Newton, Aleph's Managing Director, Africa, remarks, "We are thrilled to develop an Aleph Audio offering that empowers advertisers to connect with audiences of diverse backgrounds across their target markets on popular audio streaming platforms."
A Musical Journey Forward
The partnership between Mdundo.com and Aleph is set to harmonize the beats, leveraging Aleph's extensive experience in digital advertising and its deep-rooted understanding of the African market. Together, they aim to ensure a seamless integration of Mdundo's offerings with Africa's unique advertising landscape. This collaborative symphony aspires to bring music closer to the hearts of people in Africa while providing brands a meaningful avenue to connect with their target consumers, creating a resonant and enduring melody of creativity and commerce.