In the dynamic world of media production, one name that stands out is Josphat Keya Namtenda, the visionary founder of What's Good Media (WGM). Established in 2021, this award-winning content production studio has swiftly carved a niche in the industry, driven by Namtenda's passion for storytelling and his belief in the transformative power of visual and audio content.

The Genesis of What's Good Media

Josphat Keya Namtenda's inspiration for WGM stemmed from his profound passion for storytelling and his extensive experience in the media industry. Throughout his career, Namtenda recognized an increasing demand for high-quality video production, podcasting, and live streaming services. This realization, combined with his belief in the power of visual content, led to the conceptualization of What's Good Media.

Before founding WGM, Namtenda honed his skills at What's Good Studio, a renowned digital content studio in Nairobi. His journey at the studio, which was founded by Tilomai Ponder and Cris Blyth, played a pivotal role in shaping his vision. As Namtenda progressed through the ranks to become the Executive Producer, he worked alongside a talented team of professionals. The impact of COVID-19 prompted a significant shift, and with the support of the former leadership at What's Good Studio, Namtenda established What's Good Media to continue the legacy of exceptional content production.

Mission, Vision, and Core Values

What's Good Media is dedicated to producing high-quality content that resonates with audiences and helps clients achieve their marketing and communication goals. The company's mission is to tell stories that inspire and connect people through the power of visual storytelling. WGM's vision is to push the boundaries of storytelling, creating captivating content that resonates globally.

Core values such as authenticity, creativity, and collaboration underpin all of WGM's work. With over 15 years of industry experience and a team of passionate professionals, WGM has built a reputation for producing engaging and inspiring content that delivers results.

Services Offered

What's Good Media offers a comprehensive range of professional content production services tailored to meet diverse client needs. Key services include:

  1. Video Production: High-quality video production for promotional videos, corporate videos, commercials, event coverage, documentaries, and more.
  2. Live Streaming Services: Comprehensive live streaming solutions for events, conferences, webinars, and interactive experiences.
  3. Event Coverage: Professional videography and photography for corporate events, conferences, product launches, and more.
  4. Consultancy and Strategy: Media strategy consultancy to enhance brand positioning, optimize marketing efforts, and achieve sustainable growth.
  5. Supplementary Services: Pre-production planning, post-production editing, motion graphics, and visual effects to enhance production value.

Revenue Generation and Business Model

WGM sustains profitability through a diverse revenue model, including:

  1. Service-Based Revenue: Customized content production services with competitive pricing.
  2. Up-Selling and Cross-Selling: Offering additional services to existing clients, maximizing revenue opportunities.
  3. Strategic Partnerships: Collaborating with event organizers, marketing agencies, and media platforms to expand reach and tap into new revenue streams.
  4. Distribution and Licensing: Monetizing content through distribution and licensing agreements with platforms and broadcasters.
  5. Cost Management: Efficient resource management and cost control to maximize operational efficiency.
  6. Continuous Innovation: Investing in the latest technologies to offer cutting-edge solutions.

Target Market and Customer Demographics

WGM's target market includes businesses and organizations across various industries, such as SMEs, non-profits, corporate clients, event management companies, and creative agencies. These clients value innovative digital media for communication and marketing purposes. While WGM primarily operates in Kenya, it also serves clients from other regions who recognize the value of its services.

Meeting Customer Needs and Strategies

To understand and meet the needs of its target market, WGM employs several strategies:

  1. Quality and Innovation: Delivering high-quality work and staying updated with industry trends.
  2. Timely Delivery: Ensuring projects are completed on time with efficient project management.
  3. Collaboration and Communication: Maintaining open and transparent communication with clients.
  4. Continuous Learning and Innovation: Investing in team development and adopting new technologies.
  5. Referral and Word-of-Mouth: Encouraging satisfied clients to refer WGM to others.
  6. Long-Term Relationships: Building trust and loyalty through exceptional service.

Key Milestones and Achievements

Since its inception, WGM has achieved several key milestones, including partnerships with renowned brands and successful project executions. Notable achievements include:

  • Red Bull: Live-stream production for the Campus Clutch tournament and official production partner for Kenya National Finals.
  • Commonwealth Esports Championship: Live-streaming coverage for the Kenya qualifiers.
  • Sheng Talk: Branded content for Pilsner Lager.
  • What's Good Africa: Television show exploring African hip-hop culture.
  • IBC Accelerator Program: 5G remote production in Ol Pejeta, Nanyuki Kenya.

Overcoming Challenges

Growing WGM has not been without challenges. The company has faced increasing competition, evolving technology, client acquisition difficulties, financial management issues, and economic factors. To overcome these challenges, WGM focuses on differentiation, continuous learning, strong client relationships, strategic financial management, and diversifying its client base.

Innovation and Future Vision

WGM prioritizes innovation to stay ahead of industry trends. Examples of innovation include:

  • Adoption of New Technologies: Integrating 4K cameras and the latest editing software.
  • Live Streaming Services: Investing in state-of-the-art live streaming equipment.
  • AI Integration: Utilizing AI tools for pre-production processes.
  • Partnership and Collaboration: Collaborating with technology providers and industry experts.
  • Continuous Learning: Investing in team development.

Namtenda's vision for WGM is to be a leading media company that delivers high-quality content and creates meaningful impact. The company's future involves prioritizing innovation, fostering partnerships, engaging audiences, nurturing talent, and ensuring financial sustainability.

Advice for Aspiring Entrepreneurs

For aspiring entrepreneurs, Namtenda advises focusing on a clear vision, dedication, and a willingness to take risks. He emphasizes the importance of continuous learning, building strong relationships, and staying adaptable in a dynamic industry.