Empowering E-Commerce Growth in Kenya
Bigstore.africa, the dynamic e-commerce marketplace, has successfully closed an undisclosed angel funding round, marking a pivotal moment in its journey. This strategic achievement propels Bigstore into the Kenyan market, unveiling plans for a groundbreaking retail platform comparable to the efficiency of "Uber Eats" but tailored for a diverse range of consumer products, including electronics, phones, home appliances, and more.
Angel Investment Fuels Ambitious Launch
The funding round, spearheaded by prominent high-net-worth individuals and angel investors from Kenya, Africa, and the USA, positions Bigstore for rapid growth and innovation. The infusion of capital is earmarked for scaling operations within Kenya, bolstering platform infrastructure, optimizing user experiences, and broadening the merchant and customer base. Mr. Ongere H.M, the CTO, and Co-founder at Bigstore, envisions a trust-centric e-commerce landscape in Kenya, connecting customers directly to reputable merchants.
Strategic Goals and Partnerships
Mr. Ongere emphasizes that the angel investment empowers Bigstore to establish strategic collaborations with retailers, delivery partners, and customers. The focus includes substantial investments in marketing initiatives to attract a diverse customer base. Bigstore's vision is to reshape the e-commerce narrative in Kenya by prioritizing trust, convenience, and robust partnerships.
Hyperlocalized Marketplace Model
Bigstore's mobile and web applications redefine the customer experience, allowing them to seamlessly purchase a wide array of products from various merchants. Similar to popular delivery services like Glovo and Uber Eats, Bigstore's hyper localized marketplace efficiently connects customers with merchants offering products across diverse categories. Users can browse, compare prices, and make purchases without navigating individual store websites or physical locations. Real-time order tracking minimizes uncertainties and anxieties associated with online orders, enhancing the overall shopping experience.
Empowering Merchants for Economic Growth
Adopting a marketplace model, Bigstore is poised to empower merchants and retailers to transcend physical boundaries, reaching a broader customer base. This approach aids merchants in selling more products and expanding their businesses, fostering economic growth and empowerment, particularly crucial in challenging economic conditions. Bigstore has already onboarded renowned merchants like Samsung, Hotpoint, Opalnet, Haier, Hisense, and others. To streamline nationwide delivery and fulfillment, the company has strategically partnered with logistics giants like G4S.
Bigstore's angel funding marks the dawn of a new era in Kenyan e-commerce, promising a reliable, efficient, and trust-driven platform. As it unfolds its ambitious plans, Bigstore is set to redefine the retail landscape, fostering growth for merchants and providing customers with a seamless and secure shopping experience.
