Retailers play a vital role in the distribution of products and services, bridging the gap between manufacturers or service providers and consumers. They serve as the key link in the supply chain, making products accessible to customers and improving communities and economies in the process. Their work stimulates economic activity, improves access to essential goods, and contribute to the overall well-being of communities. Their efforts play a vital role in building vibrant economies and fostering social development. Let's take a deep dive and review who made it to the nominees list in  this category.

Over 30

Kenya

Maurine Sawenja - Kitale elites supplies

Laura Nyangasi - Havillah Laurette School

Christine Otieno - Abiot General Supplies

Ruth Waithera - Beautiful Steel Interiors Ltd

Doris Kimathi - Kiki Collections

Chrmirmir Veronicah - Victorious Group of Companies

Rose Kinuthia - Timbertec Limited

Alifia Kamadi - Best Kay Enterprise

South Africa

Rachael Ncube - Nel-RacH SPM

Ghana

Ama Senyah - Aid Inn Pharmacy

Lady queen Blankson - Cake is art Bakery

Therestella Tei-Kwabla - Pacalin Pharmacy

Nigeria

Hauwa Rabiu - Hawee Emporium Enterprise

Jane Chinwendu Igwe - Nwendy's Creations

Owolewa Adeyemi - Lewa Food and Beverages

Aggreh Blessing - Nebjane Luxury

Sheila Charles - SHE & HERS

Grace  Mojisola Gabriels - Rushstones

Ijeoma Igweka - De Queens Boutique

Diamond Sheva - DIMA Encomium Nigeria Limited

Kehinde Olowoshile - Karty’s Hair and Kartys Place

Under 30

Kenya

Mary Wanjiru - Maryam Furniture KE

Priscilla Nganga - Pn Traders

Falidah Gakii - Essence Herbals

Abigael Rip - Board Games and Cards Kenya

Jackline Kinanu - Jackline Kinanu

South Africa

Nthabiseng Sephoko - Transforms

Ghana

Ayishatu Seidu - Ayishatu Seidu

Anastasia Aba Amoo - LadyAnn's Kitchen

Nigeria

Faith Anthony - Daisy's Beauty Palace

Oluwatomilola Kayode-Ojo - Thefayostore Ventures

Olaore Ayisat - A3 Beauty Multipurpose

Deborah Enoma - Hairs By Dee

Michelle Temitope - Gloss House

Alaba Ibinuolapo - Lara Lure Store

Adebiyi Temitope - Jake Ventures

Oluwatosin Marvelous Adetola - Tomi Stores

Mujidah Nurudeen - House.of.MujAhmad

Oyindamola Balogun - Okiki-Ola Ventures