Introduction
MDP, the leading issuing and payment processing powerhouse in the Middle East and Africa, has teamed up with Telda, a pioneering financial technology company, to revolutionize the payment experience in Egypt. Together, they have launched two exclusive Telda prepaid cards: Plus and Premium. These cards are a first in the region, offering customization options that set a new standard in the fintech industry. This launch is a testament to the successful five-year partnership between MDP and Telda.
Innovative Card Designs
The Premium customized prepaid cards offer customers the unique opportunity to personalize their cards according to their preferences. Users can select the color, figure, and font of their choice, making each card a true reflection of their individuality. Meanwhile, the Plus transparent prepaid card boasts a sleek, modern design that has never been seen before in the market. These innovative features are designed to meet the evolving needs of Egypt's vibrant and tech-savvy population.
Catering to the Digital Generation
MDP and Telda have crafted these new cards with the dynamic and digital requirements of younger generations in mind. Gen Z, one of the fastest-growing consumer groups, stands to benefit significantly from these innovations. The cards symbolize a commitment to innovation and customer-centricity, reflecting the rapidly evolving financial landscape and the needs of tech-savvy users.
Leaders in Fintech Innovation
Ahmed Nafie, CEO of MDP, expressed his enthusiasm about this achievement: “We are thrilled to provide a comprehensive solution for the next-generation innovators in the Fintech industry. Our core values drive us to stay ahead of the curve in the payments sector, remaining customer-centric and adapting to evolving consumer behavior. MDP is proud to empower Telda with sleek and modern distinctive cards and streamlined transactions in the market. Our collaboration with Telda on the Plus & Premium Prepaid Cards is a significant step towards expanding our Fintech services, delivering quality and speed, and becoming a one-stop payments provider shop in Egypt, the Middle East, and Africa.”
Telda's Vision and Commitment
Ahmed Sabbah, CEO and Co-Founder of Telda, highlighted the company's mission: “At Telda, our motive was to build the first Gen Z & Millennial-focused fintech app for the Middle East, offering all our users the easiest way to send, spend, and save money.” He continued, “Achieving an exceptional milestone with MDP in launching our two products, Plus & Premium prepaid cards, reinforces our commitment to delivering a seamless customer experience and promoting financial inclusion. This partnership has allowed us to bring our design vision to reality, with MDP’s production and support playing a crucial role. This collaboration inspires us to set ambitious goals and strive for excellence in everything we do.”
A Legacy of Innovation
MDP has been at the forefront of revolutionizing the industry with its innovative and customizable portfolio of offerings. Their solutions ensure unparalleled levels of innovation, safety, convenience, and seamless experiences for customers. With a client base of over 200 banks and 60 fintech companies across more than 40 countries in MENA, Africa, and Eastern Europe, MDP has produced an impressive 340 million cards in Egypt alone. Recognized as one of the top 50 Fintech companies in the Middle East by Forbes, MDP continues to set the standard for excellence in the industry.
Telda's Role in Modern Banking
Telda caters to Millennials and Gen Z, who seek smart and easy ways to manage their finances without visiting a bank to set up an account. Through its app and prepaid cards, powered by Mastercard, Telda users can send and receive money instantly, use their cards at any point of sale, shop online, and withdraw cash from any ATM. This innovative approach to banking empowers users to manage their money efficiently and conveniently.
