Introduction

Yassir, a leading player in Africa's mobility and delivery services, has acquired KooL, a 100% Tunisian startup that dominates the meal delivery market in the northern suburbs of Tunis. This acquisition marks a significant milestone for both companies and aims to revolutionize the delivery market in Tunisia.

Founding and Market Position

Founded in March 2021, KooL quickly established itself as the benchmark for meal delivery in Tunis. Known for its exceptional quality of service and exclusive partnerships with Tunisia’s most prestigious brands, KooL has become the undisputed leader in the competitive northern suburbs market.

Key to Success

KooL's success can be attributed to its commitment to excellence in service and its strategic alliances with top-tier brands in Tunisia. This focus has earned it widespread recognition and a loyal customer base.

Founding and Growth

Yassir was founded by Noureddine Tayebi, an Algerian entrepreneur with roots in Silicon Valley. The startup has raised a remarkable $193 million in total funding, including $150 million in its Series B round. This substantial backing underscores Yassir's strong market potential and ambitious growth plans.

Investor Confidence

Yassir has garnered support from prestigious Silicon Valley investors and participated in the renowned Y Combinator program. Leading institutional investors such as Sequoia Capital, BOND, Quiet Capital, DN Capital, and P1 Ventures have also shown confidence in Yassir's vision, consolidating its position as a market leader in African mobility and delivery services.

Goals and Vision

Yassir’s acquisition of KooL aims to propel the Tunisian startup to new heights of growth and innovation. Both brands will continue to operate independently while leveraging shared synergies to enhance their market presence.

Future Plans

Together, Yassir and KooL plan to redefine the delivery market in Tunisia. By combining their strengths and expertise, they aim to offer enhanced services and innovative solutions that cater to the evolving needs of the Tunisian market.