Freshworks Inc. has unveiled a new data center in the UAE, powered by Amazon Web Services (AWS), to enhance its operations and support customers across the Middle East and Africa (MEA). This strategic move underlines Freshworks' dedication to fostering innovation and driving digital transformation in the region.

Commitment to Innovation

The launch of the UAE data center highlights Freshworks' commitment to providing cutting-edge, AI-powered customer and employee service solutions. Abe Smith, Chief of Global Field Operations at Freshworks, stated, “We are thrilled to further strengthen our presence in MEA with the new data center in UAE. This investment demonstrates our dedication to supporting the growth and digital transformation of businesses in the region."

Regional Data Compliance and Partnership with AWS

Freshworks' new data center is designed to meet regional data compliance requirements within the UAE, offering business software solutions in Customer Service, IT, and Sales and Marketing. The collaboration with AWS will facilitate joint go-to-market efforts to serve mutual customers, leveraging AWS's comprehensive and widely adopted cloud infrastructure.

Serving a Wide Customer Base

The data center will cater to customers from 72 countries across the MEA region, positioning the UAE as the hub of Freshworks’ operations. This facility will host all Freshworks’ products for regional customers, enhancing performance and enabling businesses to serve their customers and employees more effectively.

Enhancing Customer Experience

Sandie Overtveld, Senior Vice President of Freshworks APAC and MEA, emphasized the importance of data residency for customers in the region, stating, “We believe the data center will bolster our solution performance enabling businesses to serve their customers and employees in the UAE even better.”

Customer Testimonials

Freshworks' solutions have already made a significant impact on customer experience management. Habib Afzal, Head of Omni Channel at Magrabi, shared, "Freshworks has played a crucial role in enhancing our customer experience management. Their solutions have significantly streamlined our processes and enhanced our visibility across functions. We are excited about Freshworks' new journey with the launch of their data center in the UAE, and we are confident it will bring additional benefits to businesses like ours in the region."

Collaboration with AWS

Praveen Sridhar, Head of Partner Business at AWS India and South Asia, expressed support for Freshworks' expansion, noting, "We are excited to support Freshworks’ expansion in the MEA region. The recent launch of the AWS Middle East (UAE) Region aligns with Freshworks’ strategy to enhance service delivery in this market. Leveraging AWS's infrastructure, Freshworks can offer superior performance, scalability, and flexibility. This collaboration highlights our joint commitment to driving business growth and delivering customer-centric solutions enabled by AI."