Valu, MENA’s leading universal financial technology company, has introduced Ulter, a groundbreaking payment program designed to revolutionize the luxury shopping experience in Egypt. With the highest credit limit in the country and flexible repayment plans, Ulter offers unparalleled financial convenience for purchasing high-value products.

Unmatched Credit and Flexibility

Ulter sets itself apart with an unprecedented credit limit, allowing customers to make significant luxury purchases with ease. The program offers repayment plans of up to 60 months with no down payment, depending on the financed amount, providing maximum flexibility and peace of mind for consumers.

Strategic Launch Event

The launch event, titled "Echoes of Luxury: Past Wonders Inspiring Modern Opulence," was held at the iconic Djoser Pyramid in Saqqara. Organized in collaboration with CulturVator by Art D’Egypte, the event celebrated Ulter’s debut in a setting that bridged ancient grandeur with modern luxury. The exclusive gathering included celebrities, high-net-worth individuals, luxury product enthusiasts, and global media, creating an atmosphere of anticipation and excitement.

Keynote Speakers and Insights

The event featured distinguished speakers such as Angela Missoni, President of Missoni; Wafaa Hendawi, Brand Ambassador of Baccarat; and representatives from Christofle and Tiffany & Co. These experts shared insights on the intersection of modern design with ancient art and culture, underscoring Ulter's significance in the luxury financing landscape.

Strategic Partnerships

Ulter’s launch is backed by partnerships with prominent luxury brands and merchants. Valu’s collaboration with CulturVator by Art D’Egypte highlights a shared commitment to promoting art, luxury, and cultural exchange, reflecting a vision for a culturally rich and vibrant Egypt. Walid Hassouna, CEO of Valu, expressed excitement about Ulter’s launch, emphasizing its role in empowering customers to acquire luxury products without compromising financial goals. He highlighted the program’s focus on flexibility and personalized customer care, aiming to redefine lifestyle-enabling experiences.

Enhancing the Luxury Shopping Experience

Ulter is designed to meet the growing demand for flexible payment solutions for high-value transactions. The program covers a wide range of luxury goods and services, including furniture, home finishing, travel, automotive, and marine transport, offering competitive financing rates and terms.

Growing the Luxury Brand Network

Valu plans to rapidly expand its network of luxury brand partners, further enhancing the Ulter program. This strategic growth aims to provide customers with access to an even broader range of high-quality products and services, solidifying Valu’s position as a trailblazer in the financial technology sector.